RADIO COMMERCIAL PRODUCTION

  • CREATIVE

    We love to collaborate with clients to conceptualise and develop engaging ideas for radio commercials that effectively convey their brand message to their target audience. Our expertise and resources can help produce memorable scripts and effective ads that drive results. We can also offer valuable insights on radio advertising trends and strategies to help clients achieve maximum impact and reach with their commercials.

  • PRODUCTION

    We can work with clients to fine-tune their creative ideas. Our team of experienced professionals can take care of all aspects of the production process, from recording and editing to mixing and mastering, while ensuring that high standards of quality and accuracy are maintained throughout. With our state-of-the-art equipment and comprehensive production services, we can help advertisers produce effective and engaging copy.

  • CLEARANCE

    We can provide comprehensive clearance services to ensure that every aspect of the commercial meets all necessary regulations and guidelines set by Radiocentre (in the UK). Our team can carefully review the ad's content, including script, music, sound effects, and voice-over, to ensure that it complies with industry standards. With our expertise in clearance, advertisers can rest assured that their radio commercials are not only effective and engaging but also legally compliant and safe for broadcast.

So, how does it all work?

FIRST THINGS FIRST

Let's talk it through.

This is a great opportunity for us to gain insight into your brand, goals, obstacles, prospects, target demographic, and so on.

If you have already provided us with a brief, we'll go over that with you, but if not, no need to worry as we will compose one on your behalf.

THE BRIEF

Not sure where to start?

Let us assist you in creating a concise and effective brief that outlines your brand message, target audience, campaign goals, and other essential details. We can collaborate with you to understand your objectives and ensure that the brief accurately reflects the vision and requirements.

With our expertise in crafting successful radio ad campaigns, we can help clients develop a comprehensive brief that sets the foundation for a successful project.

VOICE CASTING

We have a fabulous team of in-house voice talent. However, we can assist advertisers in selecting an external voice-over artist for their radio ad campaign and provide a range of options to clients, including samples from our extensive network of professionals.

We will ensure that the ideal voice for their brand message and target audience. We can collaborate with clients to identify the desired vocal qualities, such as tone, accent, and style, and then recommend the most suitable voice actor for the job. We can also offer guidance on script adjustments to better suit the chosen voice actor's delivery style and work with clients to ensure that all voice casting details are finalised in a timely and efficient manner.

PRODUCTION

We understand the importance of crafting a message that resonates with listeners and motivates them to take action.

We can help with everything from fine-tuning the script to selecting the right voice talent, music, and sound design.

Our state-of-the-art recording equipment and software ensures that our clients' commercials sound professional and polished. We can also provide bespoke music and jingles to help our clients stand out from the competition.

Whether you’re looking to create a single radio commercial or a series of ads, we have the expertise and resources to deliver a high-quality production that effectively communicates to your audience.

ON AIR

Once the ads are approved and good to go, we can liaise with your creative agency or media buyer, or we can send them to the stations and platforms on your behalf. We’ll populate a folder with everything needed for the broadcast.